How to Grow a Maintenance Company Online

During this Digital Age, customers want to find a plumber, an electrician or an AC repairman by doing a quick search on the internet. This creates opportunities for small maintenance providers because even if you don’t have big advertising budgets, having a good online presence will let you continue to obtain consistent customers from your local area.

The first step is to optimize your Google Business Profile (GMB). Most customers looking for maintenance services will use Google Maps to select a company. You should create a list of your services, provide pictures, a description of your services, add reviews from previous clients, and add daily updates. Having a well-managed GMB profile can become one of the best free marketing tools you have.

Next, develop an easy to use, mobile-friendly website that contains your services offered, fees, areas of service & how to contact your company. Since most customers will search for your company on their mobile devices, it is vital that your website has fast load times and provides simple navigation so it’s easy for customers to find information they are looking for. Also, include a FAQ and some customer testimonials for instant credibility.

Social networking sites are an important source of building trust within your target markets. Sharing pictures of examples of your completed repairs, posting suggestions for simple maintenance tasks and creating short videos of the work you perform are all effective ways of building relationships between the audience and yourself as a professional tradesman. Quality is important, but the consistency will prove to have far more value than the high monetary investment in creating the content you post.

The last tip is to implement Local SEO. An example would be adding search terms such as “AC repair in Riyadh”, “Electrician nearby Doha” or “Plumber in Dubai”. By embedding these keywords, your business will become visible to those that are searching the keywords listed above for local services.

By building an effective digital foundation, your small Maintenance Company has the opportunity to be visible and relevant to all customers or leads, ultimately leading to ongoing growth without the need for an entire marketing department.