Why Even Small Consulting Firms Need a Digital Presence

There is an inherent level of trust in the consulting profession. Regardless of a Consultant’s area of expertise (Business, HR, Financial Planning or Strategy), a prospective client will select a consulting firm that they believe to be credible, knowledgeable and professional. Today, clients‘ first checks are conducted online, prior to contacting or visiting any consulting company’s office. Therefore, it has become mandatory for all consulting firms (regardless of size) to have a robust, digital footprint.

Your website serves as your office on the internet by showcasing your services, showcasing your expertise and success stories/case studies. Clients are seeking evidence that you understand their respective industry and will deliver outcomes. A well-designed website instills confidence within moments.

A Google Business Profile also plays a pivotal role. When prospective clients search for “business consultant near me,” Google Maps is generally the first place where they will go. Having a full profile, with accurate contact details, reviews and regularly updated information, increases your opportunity to be found in local search results. This results in an increase in trust and consequently more inquiries.

The use of social networks is one way to validate your expertise. Educating others on subjects you understand via the use of social channels demonstrates your expertise. Followers of consultants/consultants who provide information become clients of those consultants/consultants over time.

Fostering communication digitally increases your company‘s accessibility due to online scheduling and communicating via WhatsApp or chat systems, as well as having a fast response system. By being professional online, small consulting firms generate larger clients, develop partnerships and create long-term opportunities.

When using the appropriate digital resources, even a small consulting firm can compete with larger established consulting firms. The digital presence of a consulting firm works 24/7 to source qualified leads and is thus a continuous source of revenue.