What Does It Take to Build Strong Branding for Perfume and Cosmetic Startups in Dubai?

The perfume and cosmetics market in Dubai thrives on three elements: feeling luxurious, understanding who you are as an individual, and feeling emotional towards your identity. Therefore when creating a brand your startup has to create something unique in order to be competitive within this industry. The purchasing customer not only wishes to purchase a product but they also wish to purchase a story about the brand, an ideal that they can share, and a visual representation of their belief system.

This where D’Clode has developed a unique approach.

D’Clode sees your brand’s identity as a complete system, rather than just a logo or graphic representation. To begin this process, D’Clode believes it is important to understand the vision for the brand, target customer, positioning within the market, and cultural influences on the brand. Therefore, regardless of whether your brand focuses on oud perfumes, niche fragrances (modern), or clean beauty cosmetics, D’Clode will develop an appropriate identity for your brand based upon its purpose and position within your given market.

D’Clode takes special care to create a visual identity that is based upon psychology of the colors used (color psychology), typography, and layout consistency. The visual identity will have the same basic components of the visual identity of any luxury perfume line since luxury perfume brands typically include deep tones, metallic accents and elegant spacing, whereas a startup cosmetic business may require softer palettes and modern minimalism in their visual identity. Every visual design element is purposeful and customized with your brand’s unique needs.

D’Clode also places an emphasis on photography and visual content. As part of the branding process, D’Clode creates premium product photography, lifestyle photography and digital assets that are consistently displayed on Instagram, websites, advertisements and packaging. This assists with ensuring that consumers and customers will recognize the brand and that it appears professional wherever it is displayed.

D’Clode provides startups with a story about the identity of the brand, so they can effectively convey their passion for creating and crafting exceptional products while conveying confidence through every consumer interaction — creating an atmosphere of trust right away.

One key consideration when creating a brand is that they are designed for digital — all logos, graphic images and website layouts have been designed to work well with apps like Facebook, Instagram and other advertising channels.

For cosmetic and fragrance companies setting up shop in Dubai, a solid brand identity will bridge the gap between a quick cash grab and by building successful brands that withstand the test of time through D’Clode’s approach to strategy and creative, not just aesthetics.