Why Is Branding for Perfume and Cosmetic Startups in Dubai?

Luxury, emotion, and identity are major influences on the growth of both Dubai’s perfuxme and cosmetic businesses. When it comes to creating uniqueness, startups entering the same competitive marketplace as their competitors will need to have a distinctive brand identity that is as important as they have great products. Consumers are buying much more than just scents and make up; they are also purchasing a story, values, and visual experiences.

This is where D’Clode provides its differentiation.

D’Clode has an innovative approach to brand identity. Instead of merely placing a logo on the product, D’Clode views the entire brand identity of the product as a complete system. The first step is to develop an understanding of the vision of the brand, who is going to purchase the product, where the product is positioned in the market and what culture was created around the product. Depending upon whether a brand focuses on Oud perfumes, modern niche fragrances or clean beauty cosmetics, D’Clode builds the identity of the brand to complement the purpose of the brand and how it is marketed to the consumer.

Creating a visual identity requires consideration of color psychology, typography, and layout consistency. For example, many luxury perfume brands begin with a deeper color palette, metallic accents and elegant spacing; while many cosmetic startups use softer color palettes and modern minimalism as their aesthetic. For all designs, every choice is deliberate and non-generic.

Photography and visual content are essential in the success of a brand. D’Clode creates premium product images, visually compelling lifestyle photography and digital content that are visually consistent on Instagram, websites, advertisements and packaging. This allows consumers to easily recognize and feel at home when they see the brand, whether on a shelf, online, or in the world.

The story of a brand makes up its identity. D’Clode creates a platform for startups to express their passion for their product, what makes it special, where the components come from, and how it was created through website and social media platforms. This allows customers to feel confident about their purchase before ever interacting with the brand.

D’Clode, most importantly, creates digital-ready identities. The company’s logos, images, backgrounds and layout designs will work on your website, Instagram, online ads and eCommerce sites to create an optimal viewing experience for your customers, while providing you with an aesthetic that looks great and performs well.

For Dubai-based perfume/cosmetic startups, having a strong brand identity is the key differentiator between a short-term burst and long-term sustainability. With D’Clode’s strategic and creative approach to brand development, startups will not only appear to be Premium Quality but will also create sustainable brands.