How can motion graphics, video production help brands increase engagement and visibility

In 2025, motion graphics are establishing a new standard for how brands tell their stories. Unlike conventional videos, motion graphics combine design, animation, and storytelling into a stylish and moving experience that generates immediate visual interest. In a time when audiences are increasingly scrolling faster and engaging less, brands will have to change — which motion graphics appears to be the best method of adapting.

Whether it be for social media campaign, product explainer, or brand introductions, motion graphics can make complicated concepts digestible visually. Motion graphics offer a broader range of entertainment, they can be produced much faster, and they are generally a better price point than live video as well. This makes motion graphics the best content medium for digital-first brands, start-ups, or e-commerce brands who want to be consistent across environments.

In competitive markets such as the UAE, Saudi Arabia, or India, where online competition for marketshare is extreme, motion graphics can be the solution for businesses to be memorable, which is the name of the game for creating ‘visual identity’ for brands (or brand recall if you will) for your online customers.

The engagement rates of motion graphics videos theoretically can be much higher than other content. In fact, the average abstract thinking members of the community has a chance to receive a return with some live action videos but the majority if not all return on your investment should occur with motion graphics, new businesses or small businesses in a digital-first world are looking for the best return potential to increase ability to convert customers.

At D’Clode, our video production specialists can develop a motion graphic video that is both creative and brand first. From an explainer animation to a social video advertisement, we will always develop video that develops a concise communication from your brand in an effective manner — with style every time!