How to Grow a Restaurant Without a Marketing Team in UAE, KSA, Qatar & India

A very common problem found in restaurants within the Middle East (UAE, KSA, Qatar) and India is that most restaurants do not have a professional marketing department. Restaurant owners are busy running their businesses, chefs are busy preparing quality food, and all of the other employees do not have the time to maintain their restaurant’s social media account. Nowadays, when customers select a restaurant, they often rely heavily on digital presence like reviews, photos, and videos of the restaurant’s offerings.

Fortunately for restaurant owners, you do not need a dedicated marketing department to grow your restaurant; all you need is access to several tactically developed, digital strategies.

Is first and foremost to start posting content every day on your social media account. For example, take pictures of your freshly prepared food, photos of food being cooked, behind-the-scenes pictures, and food that customers have sent to you about how good it looked. Posting short video clips/reels of your restaurant searing grills, making a biryani mixture, cutting your shawarmas or placing desserts is very common across all social media platforms — Instagram, TikTok, and Snapchat.

Another key digital strategy to grow your restaurant is to create/update a Google Business Profile. If a person searched for something like “The Best Mandi Near Me” or “Family Restaurants In Qatar,” they would want to know vast amounts of new information that you would need on your Google Business Profile. Examples would consist of the latest menus, hours of operation, reviews of your food, restaurant environment, and photos of the food. If you received five reviews every month, your chances would double in visibility.

As well, many GCC customers prefer to order their meals via WhatsApp. Therefore, as a way for your restaurant to capitalise on this digital opportunity, you can send WhatsApp menu orders to your customers. Each week, you can create and send a broadcast of your weekly specials, promotions, or combo meals; this will create a huge payoff for your restaurant at very minimal cost.

If you feel that you do not have time to do this, then let D’Clode be your extended marketing partner for your restaurant.

D’Clode offers a solution to the problems faced by small and mid-size restaurants by providing them with reasonably priced digital marketing packages. Rather than speaking with a marketing employee, the following benefits are available to them:

Daily food video & Instagram Posts Designs

Monthly promotional campaigns designed specifically for restaurants

Menu Designs, Digital Menus

Management of Google Business Listing

Food photographs and videos for Marketing

Social Media Page Management

SEO (Search Engine Optimization) for Local (i.e., Near Me) Searches

All of which are provided to restaurants for a small monthly fee that is particularly affordable for those with limited budgets.

You cook and D’Clode manages the growth of your restaurant’s Online Presence.

By using consistent content updates, gaining positive reviews and using affordable support services, any restaurant has the potential to grow their customer base without needing to employ a full time marketing department.