How Qatari Brands Use Arabic Aesthetics to Stand Out Online

Arabic aesthetics in Qatari branding

The Qatari brand has become more prominent in the online arena due to their unique ability to incorporate a rich Arabic aesthetic into their modern digital designs. By having this combination, these Qatari brands have distinguished themselves on social media, on their websites, and in their advertisements from many of the same brands globally, which has allowed Qatari brands to engage their audiences in a more culturally and authentically meaningful way compared to most of the generic global brand identity styles.

When looking at Qatari brands’ designs, you will notice many Qatari brands commonly incorporate Arabic patterns, Arabic calligraphy and a colour palette created from warm colours by taking inspiration from the colours of the desert. This colour palette is indicative of Qatari culture’s heritage; it is indicative of the warm hospitality that Qataris are known for and the luxury market that they sell to.

When brands consistently use their cultural designs, their content is instantly recognised by their audience.

Many Qatari brands also use burgundy, gold, sand beige and deep green colours, as these colours are taken from traditional garments, from the colours in the desert landscape and from the colours of their national identity. The colour psychology of these colours conveys a message of prestige, trust and cultural pride; thus, values that are important to Qatari audiences.

Typography is another way Qatari brands differentiate themselves. Arabic calligraphy and modern Arabic typefaces show sophistication and elegance in social media posts and on website interfaces. Even global brands with a presence in Qatar are now using Arabic fonts in their content to enhance their engagement and connection with their audience.

So, what does this mean? Even when absolutely nothing is going on, Qatari Design continues to build brand loyalty through quality photography and videos, and then combines cultural images and textures with lifestyle images to create premium digital visuals for their brands while maintaining authenticity.

The design style that is grounded in Arabic culture creates a level of trust with customers. When they see brands that are true to Arabic identity they feel connected and represented.

As the Arab and modern worlds combine in the Middle East, the Qatari brands are establishing themselves as some of the most powerful and memorable digital brands by using the right combination of historical and modern elements to continue to distinguish themselves in the online marketplace.