With luxury products like jewelry, watches and cosmetics, every little reflection and sparkle is important. This is where macro photography becomes an art form, revealing details that cannot be detected by the naked eye — the craftsmanship, texture and elegance which elevate the product to truly premium.

At D’Clode Studio, macro photography means focusing on precision and perfection. We utilize specialised lenses, diffused lighting and controlled reflections to capture products in extreme close proximity whilst correcting the questions of colour balance and detail. From the lustre of gold to the cut of a gemstone to the brushed finish of a metal, every single image is aimed at selling the luxury of the product.

Macro photography also plays a vital role in storytelling for brands. With close-up photography of jewelry and fashion brands, the design details of the product come alive within a stylescape that emotionally engages the customer — they will appreciate and understand the art detail behind the product. Our macro photography setup includes microlighting control, stable shooting surfaces and exposure stitching retouching for all images, creating a series of flawless images suitable for e-commerce and advertising.