Your brand logo is the representation of your brand—but even the most memorable logos require modification over time. Markets change, audiences change, and design trends change. This is why logo redesign and rebranding are valuable. The intention is not to erase your brand identity, but to prepare your brand identity for an updated contemporary and functional approach error associated with your organization.

An appropriate time to consider redesign is when your logo is also out-of-date or doesn’t translate to digital platforms well or simply doesn’t represent your vision for your organization. In some instances, your services may evolve or your audience has shifted, and your logo may need to move forward with those changes.

At D’Clode, our approach to rebranding is approached from a strategic point of view, our first step is to understand your brand story, audience, and goals. Second, we take a look at your brand and identify what to keep: the colors, the shapes, or the essence that makes your brand recognizable; we then identify what we feel could be improved. The redesign itself is focused on cleaner forms that are easier to scale and have a cleaner and more contemporary visual appeal, while again maintaining some continuity to the various identity(ies).

A successful redesign does not erase a brand’s past, but it does reimagine the future. Similar to fashion, design evolves over time, but your identity should always remain timeless.