A fantastic photograph doesn’t finish at the click of the camera, this is where it all begins. In professional photography, the retouching and polishing of a photograph takes the image from acceptable to polished image. Retouching, color correcting, and often removing distractions from the background, to adjusting exposure, light and texture, all takes place during post-production — literally defining the visual quality your brand presents to the public. 

At D’Clode Studio, we consider editing the next part of Photography and a creative process rather than a fix. We work with clean and high-quality raw images using a controlled light source to get to the experience of enhancing contrast, tone and detail without losing a natural and authentic appearance. Whether that’s dust from a pack shot or skin tones in a model shot a grain of dust or color accuracy is always respectfully treated at the pixel level.

Retouching also consults and contributes to brand consistency. E-commerce and advertising channels are not only about aesthetics but also brand and imagery consistency. Your brand communicates through visuals and needs to be coordinated in association with a perfected and consistent post-production process. Clean lines, washout lighting, digital clutter and the meeting of colored tones require efforts made during post-production. In addition to communication, images need to look their best — specifically, e-commerce and advertising images must look their best on every screen or device for potential consumers, and in turn build on brand trust that influences sales conversions.

With our capacity and tools to easily edit, and a clean and striped down visual standard, D’Clode’s retouching process provides assurance that every imagery meets international commercial standards. Afterall, in digital marketing, perfection isn’t captured — perfection is crafted.