Social media analytics strategies for brands in UAE, Saudi Arabia, and India

Social media continues to serve as one of the most critical pillars of digital marketing today, but without analytics, brands are risking their campaigns by running them blindly. Companies in UAE, Saudi Arabia, and India are utilizing social media analytics to provide insight into actionable steps to improve engagement, growing returns on investment (ROI), and create following and presence for their brands.

At D’Clode, we have the methodology of helping brands better interpret information from social media through platforms and opportunities such as social data interpretation and implementation of insights. Familiar social media metrics we would track include: reach, impressions, engagement rates, click-through rates, and conversions. Once a brand is able to interpret audience behaviors, we will provide possible optimizations regarding appropriate times to post, types of copy to utilize, and types of ad targeting.

More specifically, advanced analytics tools allow marketers to do things like organize competitor benchmarking, identify trending topics in the market, and measure campaign effectiveness in real time. Working together with some of the marketing automation tools provides opportunity for personalized campaigns, retargeting campaigns, and predictive forecasting.
Given the fast-growing markets such as GCC and India, brands should embrace social media analytics so they can use available data to make better decisions about brand strategy, improving customer experiences, and maintaining a competitive advantage among competitors.

When working with D’Clode you can be assured of a qualitative, professional service that will simplify insights and documentation into actionable recommendations, in order to elevate your organization’s digital marketing performance.